I can't tell you how often I have read a book on customer service to find it only covered limited aspects of the topic. My book is different. It is the most comprehensive customer service book published to date. Here is what it covers -

· Why service matters
· How service is defined
· The four basic cornerstones of service
· The need for change
· How culture affects service
· The need to re-align hierarchies
· The impact of systems and policies on service
· The importance of a service mission and vision - and the difference
· What you promise to your customers
· The need to manage "Moments of Truth"
· The importance of hiring the right people and training the right things
· The power of recognizing and rewarding great service
· The need to empower people to perform
· How to use personal power to inspire greatness
· The impact of self-esteem and spirit on service
· How stress works as a service barrier
· The need to communicate and measure service
· How to view the telephone as a service instrument
· The importance of dealing effectively with complaints
· Leadership - the touchstone of great service

Perhaps it is because my book is so comprehensive that it is used at prestigious Hamline University in the MBA program and by 200 supervisors at Mayo Clinic in Rochester, Minnesota. It is in libraries and on executives' shelves in some of the most recognized companies in the world.

To order your copy, just click here and I'll be happy to send it your way.